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DIGITAL MARKETING NEWS

Facebook talks SMBs and Customer Privacy

Facebook has announced partnerships with small and medium businesses to build privacy directly into their services.

Getting down to business

With Privacy being the being the number one priority, Facebook is bringing free resources for businesses and developers to provide a basic overview of good security practices.

US Facebook has partnered with George Washington University Law School Professor Daniel Solove’s security and privacy training company, TeachPrivacy.

Each training session will consist of ten key factors that SMBs need to know about customer privacy. These sessions will be taught through Facebook’s Community Boost events.

Web and App resources

HackerOne has also partnered with Facebook to advise mobile startup developers through their FbStart program.

The goal of HackerOne is to have developers build and continue to grow their digital IP securely and will also be releasing a guide to help developers implement tight security from the start.

What do you think about the new education program for security and privacy? Will you be attending a webinar? Let us know in the comments below.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

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