[SMK] Social Media Knowledge


Facebook helps Creatives

Facebook has been testing new tools and experiences for content creators, and has shared their latest in community engagement and presence.

Growing the op

Facebook is focusing heavily on its Live With, Stories, and Watch Party features by adding new ways to make video more interactive and bring more original programing to the service.

Along with the video orientated bells and whistles, Facebook is launching a badge system to showcase super fans of creators. Fanboys and girls rejoice!

Building better business

A new video template is being rolled out to Pages, along with a more robust rights management system to help artists control where their content appears.

Meanwhile, a new Brand Collabs manager is in the works to help brands find creators to partner or collaborate with. Fan subscriptions are also in the works, which could see users paying creators up to $4.99 a month.

For more information, creators can go to Facebook for Creators to learn more about the benefits of Facebook’s updates. Where there is content, there is monetisation.

What do you think about the new Facebook updates for creators? Do you use Brand Collabs manager? We want to know your experience in the comment section below.


Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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