[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook testing Autoplay videos with Audio

From live streaming to 360 and VR content, Facebook has embraced practically every form of online video.

Now Facebook is reportedly dipping its toe into contentious waters: autoplay video with sound.

Sounding off

Select users in Australia will now be shown Facebook videos that autoplay with sound – this includes ads and Facebook Live content.

Users will receive a pop-up message explaining how to use the controls, and how to turn off the sound if required. 

Thankfully, you're able to select an "always off" preference under Settings.

Silence is golden

While this is just a trial, there doesn't seem to be a huge outcry from users for autoplay with audio.

Over 85% of videos on Facebook now play without sound, and Facebook's own research found that 80% of people respond negatively to mobile video ads with autoplay audio.

Stay tuned to see if Aussie Facebookers give the new feature a smiley face or thumbs down.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU