[SMK] Social Media Knowledge


Facebook testing Autoplay videos with Audio

From live streaming to 360 and VR content, Facebook has embraced practically every form of online video.

Now Facebook is reportedly dipping its toe into contentious waters: autoplay video with sound.

Sounding off

Select users in Australia will now be shown Facebook videos that autoplay with sound – this includes ads and Facebook Live content.

Users will receive a pop-up message explaining how to use the controls, and how to turn off the sound if required. 

Thankfully, you're able to select an "always off" preference under Settings.

Silence is golden

While this is just a trial, there doesn't seem to be a huge outcry from users for autoplay with audio.

Over 85% of videos on Facebook now play without sound, and Facebook's own research found that 80% of people respond negatively to mobile video ads with autoplay audio.

Stay tuned to see if Aussie Facebookers give the new feature a smiley face or thumbs down.

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
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SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
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