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DIGITAL MARKETING NEWS

Twitter trials $99 Subscription for SMEs

Here’s something that could be of real benefit for brands: a subscription-based model for purchasing promoted tweets.

Money in the bank

After months of testing, Twitter has launched a self-service ad subscription service (try saying that three times fast) for small to medium sized businesses.

The service, called Twitter Promote Mode, lets advertisers automate Twitter campaigns for US$99 per month.

Locked and loaded

The beauty of Promote Mode lies in its simplicity. You don’t have to specifically create an ad – instead existing tweets are converted into ads and will display a “Promoted” badge.

Promote Now also offers analytics, and Twitter says that on average brands using the feature can expect to reach 30,000 additional users, and add 30 followers per month.

Yet it’s not all plain sailing, for now anyway. Promote Now doesn’t let you choose which tweets will be converted into ads, and targeting options are limited, at least compared to Twitter’s existing ad platform.

Still, it could be enough to lure in SMEs after an easy, cost-effective entry in the world of Twitter advertising.

Which format do you find works best when advertising on Twitter? Let us know in the comments.
 

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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