[SMK] Social Media Knowledge


Facebook throws down gauntlet to Twitch

Twitch’s impressive, and largely unrivalled, success as the premier provider for game streaming may have to contend with Facebook’s soon to be launched Fb.gg.

Juggernaut meet juggernaut

Facebook’s videogame streaming service will feature a collection of all the available streamers on Facebook, as well as tailor itself to the celebrities and games you like to follow.

Fb.gg will also display featured indie creators, esports competitions and even conference events, which is pretty much what you’d expect from the social media network.

Facebook: Good Game

Being more of a hub for gaming rather than video only, Fb.gg may be able to syphon some of YouTube and Twitch’s talent with its Level Up program for emerging creators.

Users will be able to give content creators “stars”, which are purchased by the pack and be donated to the creators. Facebook will take 5% to 30% of the varying sizes of packs of stars sold, while creators receive one cent for every star received.

Level Up users are eligible if they already have a Gaming Video Creator Facebook Page with 100 followers minimum, and broadcast four hours between two sessions, every two weeks. For the dedicated, there is opportunity.

What do you think about the new streaming feature? Do you think Facebook will be competition for Twitch? Let us know in our comment section.

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