[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook throws down gauntlet to Twitch

Twitch’s impressive, and largely unrivalled, success as the premier provider for game streaming may have to contend with Facebook’s soon to be launched Fb.gg.

Juggernaut meet juggernaut

Facebook’s videogame streaming service will feature a collection of all the available streamers on Facebook, as well as tailor itself to the celebrities and games you like to follow.

Fb.gg will also display featured indie creators, esports competitions and even conference events, which is pretty much what you’d expect from the social media network.

Facebook: Good Game

Being more of a hub for gaming rather than video only, Fb.gg may be able to syphon some of YouTube and Twitch’s talent with its Level Up program for emerging creators.

Users will be able to give content creators “stars”, which are purchased by the pack and be donated to the creators. Facebook will take 5% to 30% of the varying sizes of packs of stars sold, while creators receive one cent for every star received.

Level Up users are eligible if they already have a Gaming Video Creator Facebook Page with 100 followers minimum, and broadcast four hours between two sessions, every two weeks. For the dedicated, there is opportunity.

What do you think about the new streaming feature? Do you think Facebook will be competition for Twitch? Let us know in our comment section.

Learn with SMK through October

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment