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DIGITAL MARKETING NEWS

Instagram absconds Video Style from Snapchat

Once more proving originality's not that important in social media, Instagram plans to unveil its own Snapchat Discover-like video hub.

Longer vids

Instagram has set plans in motion to offer dedicated avenues for scripted shows, music videos, and 4K full-screen formats, among the many features of the new video hub.

Popular social media stars and content publishers have been meeting with Instagram to ascertain just how their brands can take advantage of the new section.

Everything is planned to be short-format with original programming ranging from five to fifteen minutes. Users can upload videos up of to 60 seconds,  but this is planned to increase over time.

How it operates

Videos will feature a swipe-up choice to open other links and help creators drive traffic to their own perspective website. Unlike Facebook Watch, the new video hub won’t be paying creators up-front.

What’s exciting is that Instagram is entering the YouTube market dominated by Google and will have to fight established ad-revenue and share agreements that YouTubers have long since adopted.

What do you think about the new video format coming to Instagram? Is there room for Instagram and Snapchat? We want to know what you think in our comments.

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