[SMK] Social Media Knowledge


Facebook to showcase Publisher Logos

Facebook will be introducing publisher logos next to articles found in the Trending and Search sections, in an effort to push source recognition.

Here’s your news and here’s where it came from

According to Facebook Product Manager Andrew Anker, publishers can now upload their logo thanks to the new Brand Asset Library, enabling logos to appear next to the posted content.

As a part of the Facebook Journalism Project, the new logo feature is to encourage recognition of news sources populating the social network platform.

Finding logos in Trending and Search sections is just the beginning with plans to enable logo recognition anywhere news feeds are present on Facebook.

Logo = Legit

According to recent data gathered by the Pew Research Center, only 56% of readers can recall sources of a news link when viewed via social media.

Providing a logo next to an article not only provides a news source but provides validity of a given statement or information being presented, not a bad idea on the wild west that is the internet.

Brand identity is paramount to the Facebook model and an understandable logic for the new push.

Not only will news sources be granted more credit but the logo will also appear in all Trending surfaces, adding a bit of staying power and legitimacy to future news articles.

Do you get your news through Facebook feeds? Do you think the addition of logos is a good idea? Let us know what you think in our comment section.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment