[SMK] Social Media Knowledge


Facebook Top Tips on Local News Subscription Accelerator

14 US metro news publishers recently gathered in New York to share their best practices and tips using the Facebook Journalism Project.

The best ways to read all about it

The publishers focused on foundations such as developing performance milestones and revamping company culture to optimise existing markets.

Jason Sylva, former marketing executive at the New York Times and The Financial Times, shared some tips for balancing needs and attracting subscribers.

Sylva outlined three kinds of areas available to publishers marketing subscriptions: Owned, Shared, and Borrowed.

The breakdown

  • Owned: Interfaces’ most visible and effective messages to attract subscribers.
  • Shared: Competitive space requiring allocation of ads versus marketing.
  • Borrowed: Space found within an article or newshole reminding users to subscribe.

Owned and shared spaces are recommended for pricing promotions and cost of subscriptions, while Borrowed “should be a subtle reminder to support the work you enjoy,” according to Sylva.

In the end, it’s all about reaching those potential digital subscribers and using what you have by taking advantage of the different kinds of spaces at your disposal.

What do you think about the Facebook Journalism project? Did you find Sylva’s tips useful? Give us your thoughts in our comment section below.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment