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Facebook Top Tips on Local News Subscription Accelerator

February 11, 2022

14 US metro news publishers recently gathered in New York to share their best practices and tips using the Facebook Journalism Project.

The best ways to read all about it

The publishers focused on foundations such as developing performance milestones and revamping company culture to optimise existing markets.

Jason Sylva, former marketing executive at the New York Times and The Financial Times, shared some tips for balancing needs and attracting subscribers.

Sylva outlined three kinds of areas available to publishers marketing subscriptions: Owned, Shared, and Borrowed.

The breakdown

  • Owned: Interfaces’ most visible and effective messages to attract subscribers.
  • Shared: Competitive space requiring allocation of ads versus marketing.
  • Borrowed: Space found within an article or newshole reminding users to subscribe.

Owned and shared spaces are recommended for pricing promotions and cost of subscriptions, while Borrowed “should be a subtle reminder to support the work you enjoy,” according to Sylva.

In the end, it’s all about reaching those potential digital subscribers and using what you have by taking advantage of the different kinds of spaces at your disposal.

What do you think about the Facebook Journalism project? Did you find Sylva’s tips useful? Give us your thoughts in our comment section below.

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SMK Editor

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