Facebook has loosened the reigns and will now allow Verified Pages to share branded content.

Content Kings

Branded content covers a broad swathe of posts: text, photos, video, Instant Articles, links, 360 and Live videos. 

Now Verified Pages can share all these with the aim of monetisation down the track, Facebook said in a blog post.

Keep 'em keen

Facebook says it hopes the update will encourage Verified Pages to share higher quality content.

However there's no such thing as a free lunch. It's worth remembering that sharing branded content can include an obligation to disclose its commercial nature.

To brush up on legalities and avoid sticky situations visit Facebook's Branded Content Policy.