[SMK] Social Media Knowledge


Facebook wants to help in a crisis

Facebook is taking steps to make coordination easier for businesses and organisations to provide aid during desperate times.

Helping through efficiency

The titular social media network has added new capabilities within their Crisis response section by allowing organisers and businesses to provide critical info by posting in Community Help.

The new rollout will be coming to Pages from organisations like Chase, The California Department of Forestry and Fire, Direct Relief, Feeding America, Lyft, International Media Corps, and Save the Children.

A new way to reach communities fast and effectively is always in high demand and the new feature is intended to make free transportation, supplies, and volunteer recruitment as seamless as possible.

Help at an exponential level

Community Help has seen more than 750,000 posts, messages, and comments to create volunteer opportunities, generate shelters, and collect food and clothing donations.

The ready-built tools are keeping people safe while providing essential means to get help in the midst of catastrophe, especially when mobile communication is lacking or out of service.

Have you used Community Help as an organisation? What has your experience been with the feature? Let us know in the comments.

Learn with SMK through April

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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