[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Messenger gets Lovey-Dovey

Facebook Messenger released a whimsical feature a few weeks ago that sends an automatic notification of romantic themes for new relationship statuses.

Feels and emojis

Just got into a new relationship? Well, prepare yourself when you make it “Facebook official,” because the new notification includes:

  • An AR overlay of cascading hearts
  • Custom emojis to promote love struck convos
  • Custom text colours and nicknames to keep it fun
  • Prioritising your loved one in the Active tab to keep them top of the list for chatting.

Easy to access

The newly minted filters and stickers are also available on Messenger video chat, bringing the spontaneity of hug and kiss décor to real-time conversations.

Users need only call or open a conversation, tap the star icon and enjoy all the available effects and filters, bringing a bit of colour and cuteness to your romantic conversations.

What are your thoughts on the new love-themed effects? We want to know in the comments section.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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