[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook weathers Legal Liabilities through GDPR

As scrutiny against Facebook continues to build in the shadow of the European Union’s data protection framework, the company’s legal abilities may be on the decline.

The storm continues

Facebook USA will be taking over data processing for international users instead of Facebook Ireland, in the wake of the European Union’s latest sanctions to update data, privacy, and protection.

However the General Data Protection Regulation (GDPR) coming into effect on May 25, will not cover the 1.5 billion international users who are not EU citizens, but have their data processed through FB Ireland.

At present, the Australia does not have a comparable framework of data protection like the GDPR.

What the experts say

Facebook recently responded to GDPR criticisms in saying “[they] are offering everyone who uses Facebook the same privacy protections, controls and settings, no matter where they live.”

According to Reuters, 70% of Facebook’s 2 billion users will be effected by the shift with 239 million users found in US and Canada, 370 million in Europe and 1.52 billion throughout the rest of the world.

Other multi-national companies, such as LinkedIn, are planning on making the same data processing shift for international users. It seems the US is becoming more the wild west when it comes to online legal protections but time will tell.

What are your thoughts on the switch of data processing? Are you surprised? Let us know what you think in our comments section.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU