[SMK] Social Media Knowledge


Facebook’s new tools for enforcing Video Copyright

Video is virtually hard currency on Facebook, but its broad reach means creators and brands can't always track where their videos end up.

To help keep your video ducks in a row, Facebook has launched Rights Manager.

Know your Rights

Rights Manager is a collection of admin and workflow tools designed to help you manage and protect your videos across Facebook.

For example, Rights Manager lets you create rules about how individual videos may be used, identify possible infringements on protected content, and whitelist specific Pages or profiles to share copyrighted content. This applies to Live videos as well.

If you're a power publisher, the Rights Manager API lets you protect videos at scale. 

Slap down

While sharing is one of the key drivers for video success, Facebook says these measures are a response to brands wanting more control over their content. 

With over 100 million hours of video watched every day on Facebook, the Rights Manager could ensure creators and brands get the kudos (and cash) for bespoke video content. The challenge will be in controlling this content, while continuing to allow fans to share.

Have you had any issues with copyright infringement on Facebook? Let us know in the Comments.

Learn with SMK through November

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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