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DIGITAL MARKETING NEWS

Stat Attack: Snapchat still beats Instagram with teens

March 25, 2022

While Instagram Stories might have leapfrogged Snapchat in popularity, a new report shows Snapchat's top of the pops with the kids.

Teen dream

The biannual Taking Stock with Teens survey by Piper Jaffray asked 5500 teens their opinions about digital trends.

It revealed 39% of teens use Snapchat daily, compared to 23% for Instagram. Some 81% use Snapchat monthly.

That marks a decent increase for Snapchat. In Piper Jaffray's last survey six months ago, those figures were 35% for Snapchat and 24% for Instagram.

Brand loyalty

Nike was the most popular clothing and the most popular footwear brand for respondents, however adidas was the fastest growing brand.

And apparently the 90s are back in vogue with leggings, chokers, and Converse the top trends for upper-income females.

Square eyes

The survey also asked teens about their viewing habits.

It may not come as a shock to find that Netflix topped the ratings with 38% of the vote, followed by YouTube (26%) and cable TV (23%).

Do you market to teens and millennials for your brand? Let us know what works in the Comments.
 

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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