[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

WeChat more popular than Facebook, with caveats

Chinese messaging app WeChat is now more popular than Facebook, however users are spending less time on official pages.

Whats' Up?

According to a China Tech Insights Report, 30% of WeChat's 890 million monthly users spend more than four hours a day on the app.
 
While 18.1% of users spend between two to four hours hours per day WeChatting, and 21% browse between one to two hours.

Face off

The average user spends 66 minutes per day on WeChat – more than the 55 minute average for Facebook.
 
Interestingly, brands aren't making a lot of headway into this growing audience.
 
Just 1.8% of WeChat users follow official accounts, which number more than 10 million. Indeed, most official accounts have less than 10,000 followers. And just 15% of WeChat users have purchased a product via an official account.
 
Do you use WeChat in your marketing mix? Let us know what works for you in the Comments.
 

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