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Facebook’s Trendy update

Always one to define or buck trends, Facebook has announced an update to the way it handles hot content.

The Trending results page has been redesigned.

Stay on Target

Aside from a sleeker look, the page makes it easier to discover what various publications are saying about trending and breaking news.

For example, if Donald Trump’s tweets are in the news again, you’ll be able to see reports from publishers such as The Washington Post and The New York Times.

Until now, you could only see what your friends or public figures said about trends.

Mobile mojo

Facebook will soon begin a test in the News Feed showing the top three Trending Stories. This is designed to make discovering trends on mobile more accessible.

The update crosses two notches off for Facebook: combating fake news by introducing users to a wider array of voices, and stealing some trending topic real estate from Twitter.

Do you use Trending Topics on Facebook? Let us know in the Comments.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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