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Get shopping with Instagram Stories

The adage of look-but-don’t-touch is going out of fashion as Instagram brings shopping fashionably in-app.

Peruse, ponder, purchase

Instagram users will soon notice that if a post happens to contain an adorable shopping bag icon, you can tap for details and even buy the item being pictured.

Louis Vuitton, Aritzia, and Adidas are just a few of the big name brands offering their wares worldwide through Stories.

According to Instagram’s official release, “Instagram isn’t just a place for inspiration, it’s also a place of action, and we know that inspiration can come from anywhere,” just like Stories.

If you post it, they will shop

With over 400 million Instagram Stories daily users, consumers are connecting with brands and products faster than ever before.

In a recent survey, users admitted they often visit Stories to stay up to date on the latest trends. The consumers have spoken and they’re talking with their wallets.

What do you think about purchasing through Instagram Stories? Is this a sustainable model? Let us know what you think in the comments below.

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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