[SMK] Social Media Knowledge


Get shopping with Instagram Stories

The adage of look-but-don’t-touch is going out of fashion as Instagram brings shopping fashionably in-app.

Peruse, ponder, purchase

Instagram users will soon notice that if a post happens to contain an adorable shopping bag icon, you can tap for details and even buy the item being pictured.

Louis Vuitton, Aritzia, and Adidas are just a few of the big name brands offering their wares worldwide through Stories.

According to Instagram’s official release, “Instagram isn’t just a place for inspiration, it’s also a place of action, and we know that inspiration can come from anywhere,” just like Stories.

If you post it, they will shop

With over 400 million Instagram Stories daily users, consumers are connecting with brands and products faster than ever before.

In a recent survey, users admitted they often visit Stories to stay up to date on the latest trends. The consumers have spoken and they’re talking with their wallets.

What do you think about purchasing through Instagram Stories? Is this a sustainable model? Let us know what you think in the comments below.

Learn with SMK through Dec 2022

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Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

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Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices


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