[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

GIPHY wants to know: how dank is that meme?

GIPHY is launching a new feature specifically designed to let users know how much buzz a brand new meme is carrying.

Know your memes

The new feature introduces Gif view counts so you can quantify just how popular a given meme is and gauge what kind of reaction you can expect.

Every time a GIPHY Gif is sent and opened, the company counts that as a single view, regardless of how many sequential loops the Gif performs.

The idea is to provide a bit of background regarding memes both new and old as they are used in different situations.

Putting a number to pop culture capital

Ever wonder how many views James Harden’s rolling eye Gif garnered? 57 million. How about Brock Lesner laughing at his defeated WWE opponent? 37 million.

Curious about Rihanna’s half dab via MTV? A subtle 14 million views. In a world of metrics, the new Gif counter is more than just a gimmick.

On one hand, it’s nice to know what meme has staying power within a social conversation, but for advertisers looking to use the medium to further a brand, this becomes a valuable metric.

Have you noticed the new counter? Do you feel the counter has value? Why or why not? Give us your thoughts in the comment section below.
 

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment