[SMK] Social Media Knowledge


GIPHY wants to know: how dank is that meme?

GIPHY is launching a new feature specifically designed to let users know how much buzz a brand new meme is carrying.

Know your memes

The new feature introduces Gif view counts so you can quantify just how popular a given meme is and gauge what kind of reaction you can expect.

Every time a GIPHY Gif is sent and opened, the company counts that as a single view, regardless of how many sequential loops the Gif performs.

The idea is to provide a bit of background regarding memes both new and old as they are used in different situations.

Putting a number to pop culture capital

Ever wonder how many views James Harden’s rolling eye Gif garnered? 57 million. How about Brock Lesner laughing at his defeated WWE opponent? 37 million.

Curious about Rihanna’s half dab via MTV? A subtle 14 million views. In a world of metrics, the new Gif counter is more than just a gimmick.

On one hand, it’s nice to know what meme has staying power within a social conversation, but for advertisers looking to use the medium to further a brand, this becomes a valuable metric.

Have you noticed the new counter? Do you feel the counter has value? Why or why not? Give us your thoughts in the comment section below.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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