[SMK] Social Media Knowledge


Google app gets feedier

The Google app—available on both Android and iOS—is getting ‘a new feed experience’, but it’s less a Facebook clone than you might first expect.

First feeds

Google has been tentatively pushing the appeal of its customised feed capability since December 2016. Back then, they claimed that ‘the more you use Google, the more tailored and relevant your feed will become’.

Refining the machine

Using increasingly intelligent machine learning algorithms, Google says this July 2017 rejuvenation of your feed ‘will not only be based on your interactions with Google, but also factor in what’s trending in your area and around the world’.

Better than you know yourself

TechCrunch has called it the ‘single-player feed’ because it’s an interest based stream that generates independently of the likes, shares and emotes. The factors that shape other, more social graphs are here replaced by pure behavioural history.

As ‘Big Brother’ as it may sound, ‘the more you use Google, the better we can make your life’ sentiment still holds true. This allows it to create a feed that is what the user actually wants, rather than one that they mistakenly believe they want.

Creepy as it may feel, it may also be true.

Are you comfortable with the way tech giants collect use and search data to design services that better meet your needs and wants?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment