[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Google knocks Adblock Plus on the head

Adblock Plus's recently announced ad exchange product will not go ahead with the support of Google and fellow advertising supplier AppNexus.

Unsatisfied

When Adblock Plus announced its Acceptable Ads platform, which allows safe ads through ad blocking setups, the company said Google and AppNexus would cooperate in selling ad space.

Google quickly shut those plans down, with the search giant and AppNexus closing the ad accounts of Adblock Plus and partner company ComboTag.

"We were surprised by the announcement and learned of it when we were contacted by press. We have no involvement in their program and this is not a business we want to be part of," a Google spokeswoman said.

All ears

ComboTag said a beta period saw ad prices rise steadily due to demand from advertisers keen to reach tech-savvy users.

While the future of Adblock Plus's new platform is clouded, Google wants to use its move to ward off ad blocking altogether by listening to users and improving ad standards.
 

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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