[SMK] Social Media Knowledge


Google’s Algorithm Update: FAQs

Google has updated its search protocol with an algorithm that lowers the ranks of heavy affiliate sites, and sponsored content.

Putting an end to the reuse of fake news

In what has been playfully dubbed the “Fred update,” sites with ad-focused content have been targeted, meaning faux-blogs and masked advertisements prioritising revenue over content are feeling the burn.

Sites that focus on making capital off their SEO are plummeting in the search ranks. According to Google’s tracking algorithm Algoroo, ad-focused sites have seen as much as a 90% drop in traffic.

The simplest explanation is that Google is cracking down on sites it considers to be going against Google webmaster guidelines.

SEO community gets shook

Fred isn’t the only update taking on the sneaky SEO tactics of money hungry sites either.

The quorum of search specific updates are honing in on key words laundered into site pages that are meant to ensnare and advertise rather than inform.

The benefit here is more sites with robust and relevant content, with unobtrusive ads, are to be ranked highest on a given search.

Those sites playing by Google guidelines will be relatively unaffected by the updates.

Have you ever been caught in an advert-heavy site? Do you approve of Google’s new updates?

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment