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DIGITAL MARKETING NEWS

Google’s Algorithm Update: FAQs

Google has updated its search protocol with an algorithm that lowers the ranks of heavy affiliate sites, and sponsored content.

Putting an end to the reuse of fake news

In what has been playfully dubbed the “Fred update,” sites with ad-focused content have been targeted, meaning faux-blogs and masked advertisements prioritising revenue over content are feeling the burn.

Sites that focus on making capital off their SEO are plummeting in the search ranks. According to Google’s tracking algorithm Algoroo, ad-focused sites have seen as much as a 90% drop in traffic.

The simplest explanation is that Google is cracking down on sites it considers to be going against Google webmaster guidelines.

SEO community gets shook

Fred isn’t the only update taking on the sneaky SEO tactics of money hungry sites either.

The quorum of search specific updates are honing in on key words laundered into site pages that are meant to ensnare and advertise rather than inform.

The benefit here is more sites with robust and relevant content, with unobtrusive ads, are to be ranked highest on a given search.

Those sites playing by Google guidelines will be relatively unaffected by the updates.

Have you ever been caught in an advert-heavy site? Do you approve of Google’s new updates?

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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