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DIGITAL MARKETING NEWS

Guess what? LinkedIn’s going Gangbusters

February 11, 2022

While it might be the sensible (some may say slightly dull) cousin to cooler members of the social family, LinkedIn is quietly going about its business, kicking lots of goals. 

Linking In – Big Time

Microsoft has reported that in Q1 2019 LinkedIn's revenue increased 33%. Not only that, engagement is at record levels, with LinkedIn sessions growing by 34%.

It's worth noting that in August LinkedIn officially sailed past 575 million registered members. In Australia, LinkedIn has over 9 million users, and 1 million in New Zealand.

Watch this space

Since acquiring LinkedIn in 2016, Microsoft has slowly but surely built up LinkedIn's functionality, looks, and features.

While it may never have the engagement of a Facebook, marketers might want to look at bringing LinkedIn back into the mix. It sure is cheaper to advertise there than Facebook.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

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