[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

If your visitors are mobile, why isn’t your website?

Tablet and smartphone devices are growing in number, which means people are doing more online while mobile. Recent research by Adobe shows 7.8 per cent of all web content viewed in Australia was accessed on a smartphone, with a further 7.7 per cent accessed on a tablet.

These numbers are only going to get bigger, so it’s important to understand how much of your audience is mobile now, and how your site displays to different devices.

The first step is to duck into Google Analytics and determine how many people are visiting your site from a mobile device. To find this, use the left-hand menu to navigate to Audience → Mobile → Overview.

You’ll see a simple breakdown of mobile or non-mobile (desktop or laptop computers), together with some engagement metrics. Watch out for any large differences here: if people on mobile devices are spending very short times on your site, it could be because it’s not displaying for them correctly.

You might want to measure how much this has increased year on year; it’s not uncommon to see jumps in mobile traffic of 60-70 per cent since mid 2012. The acceleration of mobile’s increased use has taken us all a little by surprise, so don’t just look at the metric on today’s report. Always look for the context and the trend. 

After you’ve got an understanding of how your audience uses mobile devices, it’s time to find out how it displays. Responsive.is does just that.

It’s a free service that shows you how your site displays on desktop, smartphones and tablets and even lets you see how the orientation of a phone or tablet affects how the site is displayed.

If you find your site doesn’t display as well as it should, you might want to talk to your designer. Responsive.is is all about Responsive Design, which is a web development term where the page dynamically formats itself to fit the size of the screen that’s viewing it. Some great examples of this are The Boston Globe and the site of Melbourne communications company Weave Web Communications.

Your web developer will be able to advise you on how to incorporate responsive design on your website. Many content management systems such as WordPress or Drupal can be skinned with responsive themes, so it doesn’t have to cost the earth and is an easy way to boost mobile engagement.

About the author
Damion Brown is Principal Consultant at Data Runs Deep, a web analytics consulting firm based in Melbourne. He works with organisations to help them find the right mix of digital analytics platforms, then trains internal resources in how to work with and interpret the data. To find out more visit datarunsdeep.com.au.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment