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Instagram absconds Video Style from Snapchat

Once more proving originality's not that important in social media, Instagram plans to unveil its own Snapchat Discover-like video hub.

Longer vids

Instagram has set plans in motion to offer dedicated avenues for scripted shows, music videos, and 4K full-screen formats, among the many features of the new video hub.

Popular social media stars and content publishers have been meeting with Instagram to ascertain just how their brands can take advantage of the new section.

Everything is planned to be short-format with original programming ranging from five to fifteen minutes. Users can upload videos up of to 60 seconds,  but this is planned to increase over time.

How it operates

Videos will feature a swipe-up choice to open other links and help creators drive traffic to their own perspective website. Unlike Facebook Watch, the new video hub won’t be paying creators up-front.

What’s exciting is that Instagram is entering the YouTube market dominated by Google and will have to fight established ad-revenue and share agreements that YouTubers have long since adopted.

What do you think about the new video format coming to Instagram? Is there room for Instagram and Snapchat? We want to know what you think in our comments.

Learn with SMK through November

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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