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Snapchat releases Sound-Sensitive Lens

March 25, 2022

Snapchat has found another way to capitalise on the popularity of Lens, with a new feature that does more than alter your voice.

Fun with sound

Where your typical Snapchat Lens responds to facial gestures, like eyebrows and mouth movement, this latest endeavour is triggered by various components of speech.

Amongst an already robust catalogue of Lenses it's difficult for Snapchat to stay innovative, but adding sound to the equation does add a fun dimension.

Users can already perform airbrush touch-ups and add animations, while businesses can launch brand sponsored Lenses. 

What’s available

So far Snapchat has sampled a Lens that gives users neon teddy ears that expand, depending on how loud you speak with the filter engaged.

The final product is planned to also alter the user's voice, which is very much in line with Snapchat’s current offerings.

Do you use the current catalogue of Lenses? What are your thoughts on audio sensitive filters? Let us know in the comments.

Learn with SMK through March

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

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  • Module 3: Optimising Influencer Campaigns With Social Ads
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