[SMK] Social Media Knowledge


Instagram ads call louder

With brands and advertisers continuing to flock to Instagram, the Facebook-owned company has upped its ads game in a bid to boost click-through rates.

Jump out

The platform hasn't traditionally allowed external links – and for the most part it still doesn't – but Instagram has adapted to ensure ad spend continues to rise.

The company previously found users were ignoring the small button in the corner of ads, a revelation that led to a full-width button at the bottom of photos.

Ad performance increased almost 50% as a result, and now the full-width call to action has been upgraded with four changes.

Show off

If users hang on an ad for four seconds or visit a brand's profile, the button will be highlighted blue to encourage clicks for more information.

A link button will also appear in the comments of an ad, while buttons will show links, app ratings or prices if Instagram recognises the extra data.

Instagram has also baked in an internal browser for video ads – when a user unmutes the video, it pushes to the top and loads the brand's website below the video.

The adjustments are rolling out in the coming weeks, and advertisers can learn more on the Instagram Business Blog.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment