[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram Ads go Vertical

Instagram ads have just grown up, or at least gotten more vertical thanks to a new update.

Rise and shine

Photo and video ads can now be uploaded in 4:5 aspect ratio. In plain terms: that's portrait.

Instagram says early test results are promising, with vertical ads attracting higher view rates on average.

Mobile first

Whether this is due to vertical ads being new and something of a curiosity, remains to be seen.

However the portrait format has long been offered by other platforms, and is increasingly favoured for mobile. 

While not a major update, you now have the choice between square, landscape, or vertical ads.
 

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  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
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