[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram Grade A stamp

Instagram is allowing users to apply for verification, and the roll out includes a few new general security upgrades as well.

Get the stamp

For accounts with larger audiences and high engagment, content creators can apply for a new vetting process to officially verify of all their deets.

The application process is straightforward: simply head to “Settings” and click on “request verification.”

All users need to provide is their account name, full given name, and their business ID. After a waiting period, Instagram will notify the user of their approval or rejection. That’s it.

Third-party authenticators

Upping their security game as well, Instagram is partnering with Google Authenticator and DUO Mobile, which allows users to modify their own two-factor authentication to receive codes outside of text messages.

Instagram is also adding an “About This Account” feature for accounts with large followings, which will show information such as when the account joined Instagram, location, username changes, and current ad runs.

Many of these measures are meant to counteract the trolling campaigns of siting erroneous news throughout users during the US 2016 election. We'll see if battening down the hatches keeps the leaks at bay.

Are you happy to hear about the increase security info? Are you ready to get your business account authenticated? Let us know in the comments below.

 

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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