[SMK] Social Media Knowledge


Shine a Light with LinkedIn Career Path

LinkedIn wants to give you with a new way to share your professional journey.

Show them you’re special

Everyone’s career path is unique, and that’s what LinkedIn wants to hit home in releasing their newly designed showcase to demonstrate indepth experience.

The updated experience section can be added to by clicking on “Add Profile Section” and selecting “Background”.

This will prompt the pop-up of a work experience sheet. Simply fill out the appropriate fields, highlight your key responsibilities and positions held in the same company, and you’re done.

Jazz up your journey

Users can also add engaging visuals such as pictures, presentations, and videos, which is a smart move to stand out and demonstrate your personality as well as skillsets.

Any positions held consecutively at a single organisation will be grouped automatically for easier indexing and profile surfing and is 29X more likely to be viewed if multiple positions are listed.

Have you had a chance to try the new professional journey profile? What do you think about being able to contextualise past work experience? Let us know in the comments.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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