[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Google’s Inbox, on the way out

After about four years of playing second fiddle, Google is killing-off its email organiser app Inbox.

Begin the migration

Inbox will be over and out by March 2019. It is being phased out in what Google is calling ‘a more focussed approach’.

G Suite Admins can make enterprise users switch earlier, if they’re so inclined.

All users of Google’s Inbox app are being pushed towards the more mainstream Gmail app. 

While not everyone is happy about it, consolidation into a single Google-developed email client will obviously simplify the catalogue.

The differences between Inbox and the basic Gmail were never particularly well sold, so some consumers simply went with the more familiar brand.

Gmail to get the best of it

Google has used Inbox by Gmail to test various email ideas and AI assisted processes that seemed like they might be popular.

Where it’s worked, Google says they’ve learned the lessons well. Appreciated features have or will jump to the main (and significantly more popular) Gmail app.

Inbox’s memorial landing page specifically mentions snooze, nudges and Smart Reply making their way to the ‘new Gmail’.

What is your favourite email feature that Gmail is yet to deliver?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Users of Google’s Inbox app are being pushed to migrate to the more mainstream Gmail app. 

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment