[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram shares success in Asia Pacific

Instagram’s latest push to incorporate ad-space in the news feed and Stories has been a global success, especially for engagement in the Asia Pacific.

Brands getting notice

Companies like Zexy, Tokopedia, Samsung Australia, and Netmarble Games are some of the first to see significant ad growth thanks to the new regional engagement.

Zexy has used the new platform to reach women of 23 – 29 year range who have Instagram but not the company’s own app which prompted 3X the Zexy app installs at 4X the click-through rate.

Tokopedia, Indonesia’s largest ecommerce platform, capitalised on the holidays with colourful videos made for Instagram’s Stories format, seeing a 54% increase in app installs and 11% growth in audience.

Tech and Gaming

Samsung Australia generated buzz for their latest premium TV through Facebook and Instagram’s vertical video ads, seeing a 10-point lift in ad awareness and 4-points in purchase intent.

South Korean-based game developer Netmarble Games used Instagram stories to attract perspective players by sampling video of gameplay. The ad reached 2.74 million people in under two weeks.

The immense strides made possible through Instagram Stories seems self-evident because the formula is simple, advertisers are going to where the audience is and the audience is on Stories.

Have you been attracted by ads in Stories? What do you think about the platform’s reach? Give us your thoughts in the comment section.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU