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DIGITAL MARKETING NEWS

Instagram shares success in Asia Pacific

Instagram’s latest push to incorporate ad-space in the news feed and Stories has been a global success, especially for engagement in the Asia Pacific.

Brands getting notice

Companies like Zexy, Tokopedia, Samsung Australia, and Netmarble Games are some of the first to see significant ad growth thanks to the new regional engagement.

Zexy has used the new platform to reach women of 23 – 29 year range who have Instagram but not the company’s own app which prompted 3X the Zexy app installs at 4X the click-through rate.

Tokopedia, Indonesia’s largest ecommerce platform, capitalised on the holidays with colourful videos made for Instagram’s Stories format, seeing a 54% increase in app installs and 11% growth in audience.

Tech and Gaming

Samsung Australia generated buzz for their latest premium TV through Facebook and Instagram’s vertical video ads, seeing a 10-point lift in ad awareness and 4-points in purchase intent.

South Korean-based game developer Netmarble Games used Instagram stories to attract perspective players by sampling video of gameplay. The ad reached 2.74 million people in under two weeks.

The immense strides made possible through Instagram Stories seems self-evident because the formula is simple, advertisers are going to where the audience is and the audience is on Stories.

Have you been attracted by ads in Stories? What do you think about the platform’s reach? Give us your thoughts in the comment section.

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