[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram Stories get Supersized

Instagram Stories continues to get bigger, literally and figuratively. Now previews for Stories are twice as big in the feed.

Storybook ending?

Previously, Stories were displayed at the top of the Instagram feed. 
 
In a bid to up engagement, previews for Stories now appear mid-feed, and are double the size of previews at the top of the feed.
 
The look is similar to how Messenger once displayed Messenger Day posts, a feature similar to Stories.

Click to Like

Cloning one of Snapchat’s favourite features has faired very well for Instagram.
 
The feature now has 300 million daily users, more than Snapchat’s entire user base of 178 million.
 
With Snapchat’s recent disastrous earnings report, the new format Stories could be one of the straws that breaks Snap’s back.
 
Do you use Stories for marketing? If so let us know what works in the comments.
 

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Instagram Mulls Separate Reels App

Instagram Mulls Separate Reels App

Instagram is reportedly considering spinning off Reels into its…

Instagram is reportedly considering spinning off Reels into its…