[SMK] Social Media Knowledge


Instant Games arrives at Facebook

Facebook Lite and Groups are about to get an edge over app stores with the launch of a new Instant Games section.

Get gamin’!

In the developing world where leaner apps means more accessibility, Facebook is revisiting their HTML5 code in order to expand gaming to new communities of developing countries.

This isn’t Facebook’s first tangle with HTML5, having introduced the platform back in 2011 and eventually ditching it in favour of a complete redesign.

Thanks to the latest improvements in mobile processing power, HTML5 can now support more robust and graphically-demanding games and be a viable service through Facebook Lite and Facebook Groups.

One mighty app

Without the need for external apps, Instant Games can launch right within your mobile’s browser, keeping file sizes down and putting less strain on users with limited connection and data plans.

Instant Games will be visible in the navigation bar of Groups, next to the About and Discussion tabs. The platform is also considering an opt-in feature for non-gamer Groups.

Facebook continues to push gaming content through Instant Games  and is hoping that new monetization models will attract developers. They could be formidable if professionals answer the call.

Do you game through Facebook or any of its platforms? What do you think is Facebook’s greatest hurdle in becoming a name synonymous with gaming? Let us know in the comments.


Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment