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DIGITAL MARKETING NEWS

Instant Games arrives at Facebook

Facebook Lite and Groups are about to get an edge over app stores with the launch of a new Instant Games section.

Get gamin’!

In the developing world where leaner apps means more accessibility, Facebook is revisiting their HTML5 code in order to expand gaming to new communities of developing countries.

This isn’t Facebook’s first tangle with HTML5, having introduced the platform back in 2011 and eventually ditching it in favour of a complete redesign.

Thanks to the latest improvements in mobile processing power, HTML5 can now support more robust and graphically-demanding games and be a viable service through Facebook Lite and Facebook Groups.

One mighty app

Without the need for external apps, Instant Games can launch right within your mobile’s browser, keeping file sizes down and putting less strain on users with limited connection and data plans.

Instant Games will be visible in the navigation bar of Groups, next to the About and Discussion tabs. The platform is also considering an opt-in feature for non-gamer Groups.

Facebook continues to push gaming content through Instant Games  and is hoping that new monetization models will attract developers. They could be formidable if professionals answer the call.

Do you game through Facebook or any of its platforms? What do you think is Facebook’s greatest hurdle in becoming a name synonymous with gaming? Let us know in the comments.

 

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