[SMK] Social Media Knowledge


Snapchat goes 2D

The latest lens from Snapchat creation tools is bringing 2D objects to life in augmented reality.

Photos with panache

Snapchat wants users to interact with new advertisements by “unlocking” signs and posters to reveal hidden animations and more.

The real genius behind the new feature is the embedded marker tracking feature that allows 2D items to become vivid augmented objects that users can then tag with a Snapcode for others to discover.

A new segmentation template will allow users to completely transform backgrounds, portraits, and even hair within photos.

There’s more!

Users will also be able to further alter their own portraits by bringing in photos of other friends from their Camera Roll to create new forms of personal content.

All of the new Lens Studio tools have been limited previously to the Snapchat team and their associated developers.

The new features open the doors to creative users that may be just itching to up the ante on professional creative posts. Perhaps a Snap-artistic renaissance is afoot.

Have you used Snapchat’s creative tools in the past? Are you anxious to start making your own 2D creations? Let us know what you think in the comments below.

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