[SMK] Social Media Knowledge


Is Twitter going to Live Stream 24/7?

Twitter's had a good few weeks.

First its recent earnings report exceeded expectations, now the platform is making the most of its momentum preparing to broadcast live video 24 hours a day, seven days a week. Are you ready?

Watch this screen

According to BuzzFeed News, Twitter CFO and COO Anthony Noto has revealed that Twitter is moving towards continuous live streaming, similar to a traditional broadcast network.

Twitter currently broadcasts a large roster of live shows, for clients including Bloomberg and the NFL. In fact, Twitter chalked up 800+ hours of live broadcasts in the first three months of 2017.

Cord cutters

Live video has been an increasingly lucrative tool for Twitter. Its Oscars coverage attracted 6.5 million unique viewers, while its Election Day package netted 8.6 million unique viewers. 

The platform has allowed Twitter to offer 15 second and 30 second unskippable ad formats, the type advertisers typically pay networks top dollar for.

However the big players smell blood in the water. Amazon recently pinched the NFL broadcast rights from Twitter, and Facebook is making massive inroads into the living room.

All of which might be good news for couch potatoes, not so good news for network execs.

Do you view live programming on Twitter or another platform? Let us know in the Comments.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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