[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK Explores: Boosted Chromecast video quality

Chromecast, Google’s affordable solution for transmitting computer screens to TVs, is getting an update that will boost the quality of its video streams.

Insider insights

Chrome development team member Francois Beaufort has given advanced notice of a forthcoming Chrome feature update.

It that will let Chromecast ignore select unnecessary data so that it can directly and efficiently stream video on a receiving device.

Improved performance

The update promises to extend battery life by reducing energy usage, and to give a solid bump to Chromecast video quality.

So far, the new feature is tested and working for tabs showing Vimeo video in full-screen mode. Other streaming services are intended to work too, but chances are the will be quirks and fails until the bugs are sorted out.

Try it now

These new features aren’t launched to the mainstream yet, but an early version of the code is already in Chrome. It’s accessible for you to test, if you know how.

To test it on your system:

  1. Make sure Chrome is fully up-to-date.
  2. Type in the omnibar chrome://flags/#media-remoting.
  3. In the 'experimental features' menu that appears, find the drop-down for '#media-remoting during cast tab mirroring' (it should be highlighted)
  4. Change that 'media-remoting' setting from ‘Default’ to ‘Enabled’.

 

How does your new streaming experience look and feel? Let us know in the comments.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment