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DIGITAL MARKETING NEWS

Stat Attack: Facebook and TV hook up

Facebook and video have been friends for some time – but Facebook's hungry for more and is now cozying up to TV.

It's even released a report to prove it.

Ratings winner

Citing a study that analysed 3200 campaigns in 44 countries worth US$375 billion in ad spend, Facebook reckons adding digital (in the form of mobile) to TV campaigns adds a "kicker" effect of 60% higher ROI.

Around 87% of people now use a second screen when watching TV, and Facebook accounts for up to 8% unique, incremental reach over TV.

It does this in part by being able to reach users who otherwise might not be regular TV watchers.

Big pickings

We're also quicker on the uptake when it comes to mobile messaging. Facebook cites the Fors-Marsh group test, showing it only takes 0.25 seconds of expose for users to recall mobile content at a statistically higher rate.

Facebook also modestly points out advertising on Facebook is 4X more economical that traditional TV advertising.

Twitter take down?

Twitter has long held the crown when it comes to real-time content supplemented by TV shows.

While Facebook's algorithm means the News Feed can't keep pace, all signs point to TV becoming kind of a big deal in Facebook's broader marketing plans.

Do you use a second screen when watching TV? Let us know in the Comments.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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