[SMK] Social Media Knowledge


LinkedIn beefs up Sales Navigator

LinkedIn has announced several updates for Sales Navigator, letting businesses work more efficiently with new productivity applications.

Bringing sales and marketing together

To circumvent the challenge of integrating sales and marketing, the company is bridging Sales Navigator and LinkedIn Campaign Manager allowing marketers to target accounts and sales leads.

In turn, sales reps will also be able to view prospective leads engaging with Marketing campaigns from within Sales Navigator. Reps will also receive alerts when saved accounts interact with sponsored content.

SNAP (The Sales Navigator Application Platform) is a new sister program integrated with Sales Navigator to track sales stacks, allowing users to follow LinkedIn insights throughout the sales process.

What SNAP includes

SNAP is partnered with several third parties to deliver a full solution with:

  • Business Intelligence (InsightSquared, Microsoft Power, Tableau)
  • eSignature (Adobe Sign, GetAccept)
  • Marketing Automation (Act-On, Demandbase, Enagio, HubSpot, Marketo, Oracle Eloqua)
  • Sales Acceleration (InsideSales.com, Outreach, SalesLoft, Sendbloom, Tact.ai, Yesware)
  • Web Conferencing (BlueJeans).

The app will also include profiles, icebreakers, and relevant company information to help prepare for meetings and new clients.

The updates to app efficiency paralleled with stronger personnel notes shows LinkedIn isn’t just about process but the culture of corporate sales.

Do you use LinkedIn Sales Navigator? Are you excited for the new SNAP features? Give us your thoughts in the comment section below.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment