LinkedIn has announced several updates for Sales Navigator, letting businesses work more efficiently with new productivity applications.

Bringing sales and marketing together

To circumvent the challenge of integrating sales and marketing, the company is bridging Sales Navigator and LinkedIn Campaign Manager allowing marketers to target accounts and sales leads.

In turn, sales reps will also be able to view prospective leads engaging with Marketing campaigns from within Sales Navigator. Reps will also receive alerts when saved accounts interact with sponsored content.

SNAP (The Sales Navigator Application Platform) is a new sister program integrated with Sales Navigator to track sales stacks, allowing users to follow LinkedIn insights throughout the sales process.

What SNAP includes

SNAP is partnered with several third parties to deliver a full solution with:

• Business Intelligence (InsightSquared, Microsoft Power, Tableau)
• eSignature (Adobe Sign, GetAccept)
• Marketing Automation (Act-On, Demandbase, Enagio, HubSpot, Marketo, Oracle Eloqua)
• Sales Acceleration (InsideSales.com, Outreach, SalesLoft, Sendbloom, Tact.ai, Yesware)
• Web Conferencing (BlueJeans).

The app will also include profiles, icebreakers, and relevant company information to help prepare for meetings and new clients.

The updates to app efficiency paralleled with stronger personnel notes shows LinkedIn isn’t just about process but the culture of corporate sales.

Do you use LinkedIn Sales Navigator? Are you excited for the new SNAP features? Give us your thoughts in the comment section below.