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LinkedIn: How to think like a Tech Decision Maker

Do you want to speak tech? LinkedIn might be able to help, with a new study showing how to think like, and attract the attention of, Tech Decision Makers (TDMs).

Numbers game

TDM's are sort of a big deal. There are around 5 million tech-minded professionals on the platform, making up 30% of LinkedIn's total audience.

So who are these people? LinkedIn says they're a diverse, highly-engaged group prone to consume content across multiple devices.

Tech talk

TDMs actively search out insightful research and data on LinkedIn before making purchases.

They also 45% more likely to visit LinkedIn, and 31% more likely to engage.

Job market

The most popular jobs in the sector are IT and Engineering. However their experience and skil- sets vary. 66% are at a senior level or higher, while 35% are at entry level.

If you want to attract those TDM eyeballs, try publishing content around Industry Trends, Thought Leadership, and Colleagues' Activity.

Finally, don't forget that 43% of TDMs are likely to engage with LinkedIn on-the-go, so make sure you site is optimised for mobile.
 

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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