[SMK] Social Media Knowledge


LinkedIn: How to think like a Tech Decision Maker

Do you want to speak tech? LinkedIn might be able to help, with a new study showing how to think like, and attract the attention of, Tech Decision Makers (TDMs).

Numbers game

TDM's are sort of a big deal. There are around 5 million tech-minded professionals on the platform, making up 30% of LinkedIn's total audience.

So who are these people? LinkedIn says they're a diverse, highly-engaged group prone to consume content across multiple devices.

Tech talk

TDMs actively search out insightful research and data on LinkedIn before making purchases.

They also 45% more likely to visit LinkedIn, and 31% more likely to engage.

Job market

The most popular jobs in the sector are IT and Engineering. However their experience and skil- sets vary. 66% are at a senior level or higher, while 35% are at entry level.

If you want to attract those TDM eyeballs, try publishing content around Industry Trends, Thought Leadership, and Colleagues' Activity.

Finally, don't forget that 43% of TDMs are likely to engage with LinkedIn on-the-go, so make sure you site is optimised for mobile.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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