Do you want to speak tech? LinkedIn might be able to help, with a new study showing how to think like, and attract the attention of, Tech Decision Makers (TDMs).
Numbers game
TDM's are sort of a big deal. There are around 5 million tech-minded professionals on the platform, making up 30% of LinkedIn's total audience.
So who are these people? LinkedIn says they're a diverse, highly-engaged group prone to consume content across multiple devices.
Tech talk
TDMs actively search out insightful research and data on LinkedIn before making purchases.
They also 45% more likely to visit LinkedIn, and 31% more likely to engage.
Job market
The most popular jobs in the sector are IT and Engineering. However their experience and skil- sets vary. 66% are at a senior level or higher, while 35% are at entry level.
If you want to attract those TDM eyeballs, try publishing content around Industry Trends, Thought Leadership, and Colleagues' Activity.
Finally, don't forget that 43% of TDMs are likely to engage with LinkedIn on-the-go, so make sure you site is optimised for mobile.
RECOMMENDED FOR YOU
Instagram Kills Live Shopping In March
Instagram is no longer interested in live stream shopping.…
Instagram is no longer interested in live stream shopping.…
LinkedIn Expands Newsletter Offering In New Content Marketing Boost
LinkedIn’s Newsletter feature has grown from strength to strength…
LinkedIn’s Newsletter feature has grown from strength to strength…
TikTok Unveils Expanded, Richer Video Insights For Businesses
TikTok already offers some of the best free social…
TikTok already offers some of the best free social…