[SMK] Social Media Knowledge


Vimeo Refresh for Smart TV

Vimeo has rebuilt its TV experience, simultaneously launching a series of apps customised for multiple major smart TV platforms.

Major platform coverage

Vimeo’s new attack on the smart market starts by hitting all the big brands simultaneously. There are new Vimeo apps for Apple TV, Android TV and Samsung Smart TVs.

These releases mark a couple of fists for Vimeo, including their very first app for Apple’s tvOS, and their first HTML5 app for the Tizen OS at the core of Samsung’s smart TVs.

Curated content

It seems as though Vimeo aims to deliver something more passive than the search-and-watch approach you may first imagine.

The new apps are designed to get users watching without delay. This pivots around content and playlists that are curated by Vimeo’s in-house team. One of the features of this experience is exclusive ad-free content from independent filmmakers.

Positioning for the longer term

Vimeo is known to be readying its own subscription service. Already, tens of millions of dollars are earmarked for the development of exclusive content. While it is not yet known what form the service is going to take nor when it is going to launch, it seems likely that these new apps will be a key part of its distribution.


Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.


Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment