Vimeo has rebuilt its TV experience, simultaneously launching a series of apps customised for multiple major smart TV platforms.
Major platform coverage
These releases mark a couple of fists for Vimeo, including their very first app for Apple’s tvOS, and their first HTML5 app for the Tizen OS at the core of Samsung’s smart TVs.
It seems as though Vimeo aims to deliver something more passive than the search-and-watch approach you may first imagine.
The new apps are designed to get users watching without delay. This pivots around content and playlists that are curated by Vimeo’s in-house team. One of the features of this experience is exclusive ad-free content from independent filmmakers.
Positioning for the longer term
Vimeo is known to be readying its own subscription service. Already, tens of millions of dollars are earmarked for the development of exclusive content. While it is not yet known what form the service is going to take nor when it is going to launch, it seems likely that these new apps will be a key part of its distribution.