With over 13 million Company Pages available, LinkedIn has launched a smart guide to help businesses maximise their own Company Page.

The yellow pages of now

LinkedIn’s Company Pages are designed to help businesses build brand awareness, showcase proprietary practices and methodologies, and publish content.

These Pages are also highly ranked within search results, lending high visibility for perspective partners while offering various tools and features to highlight promotions.

As versatile as Company Pages are, not everyone knows the best way to take advantage, enter the Company Pages Playbook.

Draw a game plan

Not only does Playbook walk you through the basics, it offers tips on publishing updates, navigating analytics, what content garners the greatest response, and something called Showcase Page.

Showcase Page allows businesses to present specific services, goals, and products. Businesses such as Adobe, Lenovo, and Tesla have all made use of Playbook to generate interest in particular campaigns.

Companies can also clearly highlight objective-based strategies and values. Ease of access to these Pages allows users to compile their own list and follow heavy hitters utilising the platform.

Are you familiar with LinkedIn Pages? Does having a Playbook make you feel more confident in launching a Page? Give us your thoughts in the comments section.