LinkedIn is making a play for professionals in developing nations with LinkedIn Lite—a stripped-back Android app that has all the basic and just a few fewer features.

Developing market strategy

LinkedIn is improving accessibility and functionality for users with older model mobile hardware, and those serviced by older gen networking tech.

Bandwidth-heavy bells and whistles are gone, leaving a simpler, technologically efficient LinkedIn experience.

There are no background images, insights pages, search filters nor InMail. By minimising graphics and other resource-heavy add-ons, they’ve effectively streamlined storage requirements, data usage and processor demands.

Lite Nav

Users can still access most other the standard LinkedIn features.

The ‘Home’ tab shows the Facebook-like feed. The ‘Jobs’ tab recommends opportunities.

The ‘Network’ tab lets users review pending invitations and browse ‘People You May Know’. While the ‘Profile’ tab lets users edit their profile. ‘Messages’ and ‘Notifications’ fulfil the expected functions too.

Devices and systems

The Android app is presently only available in India, with many other countries expected to follow shortly.

A browser version of the Lite interface is available via Safari on Apple devices that run on iOS 8 or better.

As Clippy and the Microsoft crew help LinkedIn behind the scenes, is the professionals’ social network on the up?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.