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DIGITAL MARKETING NEWS

LinkedIn Lite is Live

LinkedIn is making a play for professionals in developing nations with LinkedIn Lite—a stripped-back Android app that has all the basic and just a few fewer features.

Developing market strategy

LinkedIn is improving accessibility and functionality for users with older model mobile hardware, and those serviced by older gen networking tech.

Bandwidth-heavy bells and whistles are gone, leaving a simpler, technologically efficient LinkedIn experience.

There are no background images, insights pages, search filters nor InMail. By minimising graphics and other resource-heavy add-ons, they’ve effectively streamlined storage requirements, data usage and processor demands.

Lite Nav

Users can still access most other the standard LinkedIn features.

The ‘Home’ tab shows the Facebook-like feed. The ‘Jobs’ tab recommends opportunities.

The ‘Network’ tab lets users review pending invitations and browse ‘People You May Know’. While the ‘Profile’ tab lets users edit their profile. ‘Messages’ and ‘Notifications’ fulfil the expected functions too.

Devices and systems

The Android app is presently only available in India, with many other countries expected to follow shortly.

A browser version of the Lite interface is available via Safari on Apple devices that run on iOS 8 or better.

As Clippy and the Microsoft crew help LinkedIn behind the scenes, is the professionals’ social network on the up?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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