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Look out! Brands can now post GIFs on Facebook

A few months ago Facebook re-embraced the GIF and allowed users to add them to their Pages.

Now Facebook is trialling the feature with brand posts.

GIF-erent approach

A select groups of brands including Coca-Cola, BuzzFeed and Wendy’s are now able to share GIFs in posts and paid “Boosted” posts.

At the time of writing GIF support does not extend to sidebar ads.

Move ‘n’ shake

While the feature is still being tested, GIFs continue to be a hit with millennials on Tumblr and Vine.

GIF support could allow brands to re-purpose Facebook videos and potentially get more bang for their buck.

Do you use GIFs in your social media plan? If so let us know how in the comments.
 

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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