[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Look out! Brands can now post GIFs on Facebook

A few months ago Facebook re-embraced the GIF and allowed users to add them to their Pages.

Now Facebook is trialling the feature with brand posts.

GIF-erent approach

A select groups of brands including Coca-Cola, BuzzFeed and Wendy’s are now able to share GIFs in posts and paid “Boosted” posts.

At the time of writing GIF support does not extend to sidebar ads.

Move ‘n’ shake

While the feature is still being tested, GIFs continue to be a hit with millennials on Tumblr and Vine.

GIF support could allow brands to re-purpose Facebook videos and potentially get more bang for their buck.

Do you use GIFs in your social media plan? If so let us know how in the comments.
 

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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