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Martech Mashup: AdWords Express adds Goals

AdWords Express now lets users decide which goal they'd like to achieve through specific online ads.

Three goals for your business

Goals will enable businesses to choose from three distinct initiatives: Call your Business, Visit your Storefront, and Take an Action on your Website.

Call your Business will allow a company to receive more direct calls from possible customers ready to engage.

Visit your Storefront is designed to help drive more customers to a physical store location.

Take an Action on your Website is for garnering a specific desired action from website visitors, from free quotes to filling out forms.

Let AdWords Express do the thinking

Once you’ve chosen a specific goal, AdWords then tailors the ad to fit the criteria.

Choosing Call your Business will make your company’s phone number more prominent within the ad, making it easier for customers to get in touch, as just one such example.

Your ad’s performance can also be followed through goal-oriented metrics relating to your chosen criteria.

Google Analytics and Google Maps help track website actions and visits to offer the strongest range of metrics possible.

Would these goals help you connect with your customers? Do you feel you need help in any of these 3 categories? Let us know what you think in our comment section below.

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