[SMK] Social Media Knowledge


Martech Mashup: Customer Insights with Conductor

Do you want to understand what your customers are really searching for?

A new app from Conductor aims to help answer that age-old question, using some very clever tech.

Who's always right?

Here's how it works: start by entering a search term related to your marketing. For example, red shoes.

Conductor then brings up a list of similar terms other customers are currently search for.

You can dive deep into the data, applying filters to see which stage of the purchasing cycle customers are in.

Smarty pants

Conductor says its tech lets companies make small tweaks to yield big results. 

After using Conductor's mobile app, the AAA (American Automobile Association) pivoted from using "Savings" to "Discounts" and saw a 30% increase in website traffic in 30 days.

While JanSport changed their SEO from "Digital Bags" to "Laptop Bags" to reach first spot on Google for this broad search term.

If this sounds like your cup of digital tea, visit conductor.com to find out more. 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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