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Martech Mashup: Customer Insights with Conductor

Do you want to understand what your customers are really searching for?

A new app from Conductor aims to help answer that age-old question, using some very clever tech.

Who's always right?

Here's how it works: start by entering a search term related to your marketing. For example, red shoes.

Conductor then brings up a list of similar terms other customers are currently search for.

You can dive deep into the data, applying filters to see which stage of the purchasing cycle customers are in.

Smarty pants

Conductor says its tech lets companies make small tweaks to yield big results. 

After using Conductor's mobile app, the AAA (American Automobile Association) pivoted from using "Savings" to "Discounts" and saw a 30% increase in website traffic in 30 days.

While JanSport changed their SEO from "Digital Bags" to "Laptop Bags" to reach first spot on Google for this broad search term.

If this sounds like your cup of digital tea, visit conductor.com to find out more. 
 

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SMK Editor

SMK Editor

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