Google has added a new gadget to the AdWords toolbox, and it’s yet another that aims to optimise video campaign outcomes.
Better ad ROI advice
Google’s new Reach Planner is set to speed up campaign planning and increase efficiencies and ROI for online ad spends.
It works by analysing user-input info about target markets and campaign objectives, and reporting back with advice about how to get the best and most appropriate reach on YouTube.
How to plan video reach
An advertiser chooses their audience, describes the ad formats at their disposal and indicates their campaign budget.
Reach Planner then recommends a product mix and generates a ‘reach curve’—a visualised forecast of frequency and other metrics.
Users will be able to make custom tweaks to the inputs to see how it might affect the outcomes.
Google’s video promo do-si-do
This and other recent actions for AdWords seem focused on consolidating Google’s video ads position.
YouTube has the users, but may need to grow confidence that the platform gives market-leading value without posing a significant brand association risks for advertisers.
Reach Planner currently looks like it's in Beta, with access gated by consultation with the Google Sales team.
Will Reach Planner be a genuinely useful tool, or is it basically a repackage of metrics that have already been made available elsewhere?
Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.