[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Martech Mashup: Instagram Ad Campaigns for MailChimp

Do you use Instagram and MailChimp?
 
Then read on to learn about the new Instagram Ad Campaigns from the email client.

Gram to Go

MailChimp launched Facebook Ad Campaigns a few months ago, with the Instagram version working much in the same way.
 
Creating an Instagram Ad mirrors the process of building an email campaign. This means a lot of drag and drop, and no graphic design degree required.

Targeting and ROI

MailChimp scans your email list to suggest existing customers you might want to target. It can also provide suggestions for new users, based on similar profiles to your best customers.
 
If you connect your store to MailChimp, you can see the ROI of your ad including items sold, subscribers added, and customers acquired.
 
And as a final sweetener, you can also create your Instagram and Facebook ads for MailChimp in the one place, without attracting additional fees.

Do you use MailChimp or a similar service for advertising? Let us know how it went in the Comments.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU